As technology continues to evolve and mobile apps become ever more prevalent, businesses need to stay up to date on the latest trends. With the year 2023 quickly approaching, now is the perfect time to get a handle on the top ten mobile app statistics you need to know to stay ahead of the curve. 

From understanding the most popular app categories to recognizing the global revenue they generate, these facts will help you make the most informed decisions when it comes to your mobile app strategy. So, let’s take a look at the top 25 mobile app statistics you should be aware of in 2023.

1. People spend 3 hours on their phones each day

It’s no secret that people around the world are increasingly spending more time on their phones. A recent study by eMarketer revealed that the average person spends three hours per day using mobile apps, with that number expected to increase further in 2023. 

This statistic is fascinating when you consider how many aspects of our lives mobile apps now influence. From shopping to banking to entertainment, it’s become easier than ever to access products and services right from your smartphone.

2. The global app economy will reach $935 billion by 2023

According to a recent report from an app intelligence provider, the global app economy is projected to reach $935 billion by 2023. This figure reflects a significant increase in the number of money people are spending on apps and services related to them.

In addition to increasing revenue opportunities for developers, the app economy will also be beneficial to businesses that utilize mobile apps as part of their operations. As more customers turn to mobile devices for their needs, businesses will be able to better understand their target markets and reach them more easily with tailored messaging.

3. Mobile internet usage is rising while desktop internet usage continues to fall

As we head into 2023, it is important to be aware of the growing mobile app usage trends that have emerged over the past few years. With more people using mobile devices to access the internet than ever before, businesses need to know how their apps are being used, and where they need to make improvements. 

According to Statista, by 2023, mobile devices are expected to account for 77.3% of total internet traffic worldwide. That number is up from 70.3% in 2019 and is a sign that people are increasingly relying on their smartphones for their online activities.

4. Nearly 90% of mobile internet time is spent on apps.

According to recent data, nearly 90% of all mobile internet time is spent within apps.

That means people are spending more time in apps than ever before, and as a business owner or marketer, this should be an important statistic to note. Knowing how much of your customer base is using apps can help you determine where to focus your marketing efforts and how to create an effective mobile strategy.

There are currently over 5.7 million apps available on the App Store and Google Play. The average person uses nine apps per day. The most popular mobile app categories are games, social networking, entertainment, education, lifestyle, and tools.

5. There are 4.75 million apps available in the Apple App Store.

It is no surprise that the app market continues to expand each year. As of 2022, there are an incredible 4.75 million apps available in the Apple App Store alone. This figure is expected to increase further in 2023 as developers continue to innovate and create more sophisticated apps for users.

The majority of these apps are developed for mobile devices, such as smartphones and tablets. Apple has reported that 95% of all apps are designed specifically for mobile devices. This means that the apps are tailored to the particular device’s screen size, user interface, and design language.

6. 50% of Americans say they couldn’t live without their smartphone

It’s no secret that smartphones have become an essential part of our lives, and a recent survey found that 50% of Americans say they couldn’t live without their smartphone. This statistic speaks to the power that mobile apps have in our lives and how important it is for businesses to keep up with the latest technology and trends when it comes to mobile app development.

One thing that is clear from this data is that people are using their phones more than ever before, and this trend isn’t slowing down anytime soon. With this in mind, it’s important to understand the key trends and statistics related to mobile app usage and development so that businesses can stay ahead of the curve.

7. Most users have more than 80 apps installed on their phones.

Having 80 apps on a mobile device is becoming more and more common in this day and age. Mobile devices have become increasingly powerful over the years, and with that, users have begun to take advantage of more and more apps. According to recent statistics, most people have upwards of 80 apps installed on their phones.

Most users only actively use around 10-15 apps, while the other 65-70 apps remain untouched or rarely used. This suggests that many users are downloading apps and trying them out, but not all of them stick around long-term.

8. The number 1 reason people uninstall apps is that they aren’t in use.

Overall, having 80 apps installed on a mobile device has become the norm in 2022. From streaming music to playing games to taking photos, mobile devices are being used to do it all. With so many apps to choose from, it’s no wonder why people are downloading more than ever before. 

What’s even more interesting is that the majority of users don’t use all of the apps they have installed. This statistic is important for app developers to consider when creating new products. Having a product that stands out from the crowd is essential to ensure that users will keep using it. The app also needs to be user-friendly, and intuitive, and provide value for users to remain engaged over the long term.

9. Games make up 25% of all app downloads

Games are among the most popular mobile app types, and this is reflected in the fact that they make up 25% of all app downloads. In 2022, it’s estimated that 1.8 billion apps were downloaded worldwide from the Apple App Store alone. This statistic illustrates how popular mobile gaming has become, with users increasingly relying on their phones for entertainment during times of leisure. 

As a result, developers have been investing more resources into creating engaging and entertaining mobile games to keep their players hooked. The rise of game streaming services such as Twitch and YouTube Gaming have also played a major role in the growth of mobile gaming.

10. 1 in 3 people say they would give up their TV before their smartphone

According to recent research, one in three people say they would give up their TV before their smartphone. This statistic reflects the importance of mobile apps in people’s everyday lives. People rely on their phones for communication, entertainment, and productivity—all of which can be found in the app and play store.

From streaming services to social media networks, the average person uses several apps every day. With so many apps available, it’s easy to see why mobile apps have become a staple in our lives. Not only do these apps help us stay connected and entertained, but they can also make our lives easier by helping us manage tasks and stay organized.

11. 73% Of Millennials Shop On Mobile 1-4x Per Week 

As technology advances and smartphone usage rises, mobile app usage grows exponentially. According to a  survey from Statista, 73% of Millennials (aged 22-37) reported shopping on a mobile device at least 1-4 times a week. 

For businesses looking to capitalize on this trend, mobile app development should be part of their digital strategy. It’s important to understand who your target customers are and what they use mobile apps for to create the best experience for them. Additionally, understanding the latest mobile app statistics can help you make informed decisions about how to market your product.

12. According to app sales statistics, mobile apps could generate more than $935 billion in revenue by 2023. 

Mobile app usage continues to grow every year and is expected to reach an all-time high in 2022. According to app sales statistics, mobile apps could generate more than $935 billion in revenue by 2023, up from $581 billion in 2018. 

This monumental growth in revenue is driven by the increasing demand for mobile applications. This means that to stay competitive, businesses must understand the key mobile app statistics and trends that are driving this growth

13. 92% to 96% of apps are free.

In the world of mobile apps, it’s no secret that most apps are free. According to recent statistics, 92% to 96% of all apps available in major play stores are free. This means that you can download these apps without paying a cent!

The free nature of these apps makes them highly accessible and allows users to try out many different apps before finding the one that works best for them. These free apps are supported through advertisements, in-app purchases, and other monetization strategies.

14. Social networking apps make up 17% of all app downloads

It’s no secret that mobile apps are playing an increasingly important role in our daily lives. But did you know that social networking apps make up 17% of all app downloads? That’s right – according to recent studies, nearly one in five app downloads is for a social media application.

The popularity of social media apps is easy to understand. They provide us with a way to stay connected with friends and family, share experiences and stories, and discover new content from people all around the world. Additionally, many of the most popular apps offer innovative features that make it easier than ever to stay informed and entertained.

15. There are 2.87 billion active app users

In 2022, it is estimated that there will be 2.87 billion active app users worldwide. This represents a steady growth of 10% compared to the previous year, and it’s a huge number that shows how popular mobile apps are becoming around the world. As more and more people get smartphones and tablets, they’re downloading and using apps to stay connected and to make life easier.

It’s clear that mobile apps are here to stay, and with 2.87 billion active app users projected for 2022, it’s a great opportunity for businesses to take advantage of this technology and create apps that engage and delight customers.

16. The highest-earning apps in the Google Play Store are gaming apps.

Gaming apps are among the most popular and highest-earning mobile apps in the Google Play Store. In 2022, gaming apps accounted for nearly half of the top 100 grossing apps, and their earning power is expected to grow even more in 2023. With the popularity of mobile gaming on the rise, there’s no surprise that gaming apps are some of the most profitable applications available. 

Another factor in the success of gaming apps is the use of free-to-play monetization strategies. By allowing users to try out their game for free, developers can attract more people to their product. Once users are hooked on the game, developers can offer them in-app purchases or special deals to further monetize their apps.

17. Mobile gaming is projected to surpass $116 billion in consumer spending by 2024.

As technology advances, mobile app usage has become increasingly popular among users of all ages. According to a report from Statista, mobile gaming is projected to surpass $116 billion in consumer spending by 2024. This figure is a dramatic increase from the $45.7 billion spent in 2020, showing the rapidly growing popularity of mobile games. 

Mobile gaming is on the rise and it’s not showing signs of slowing down anytime soon. With a projected $116 billion in consumer spending, mobile gaming will continue to grow and be a major part of our lives in 2023  and beyond.

18. 21% of millennials say they open their apps more than 50 times per day.

It is no secret that mobile apps have become an integral part of our lives. With the convenience of being able to access information and services on the go, it’s no wonder that so many of us use our mobile apps regularly.

A survey conducted in 2022 showed that 21% of millennials open their apps more than 50 times per day. This number is incredibly high, and it shows just how important mobile apps are for staying connected and up-to-date. This shows the importance of app engagement.

19. Roughly 37% of millennials list data usage as a key factor when deciding if they like a mobile app. 

It’s no surprise that mobile apps have become increasingly important in our lives. From streaming music and movies to keeping up with friends and family, there is an app for nearly every purpose. A recent survey found that 37% of millennials list data usage as a key factor when deciding if they like a mobile app.

This statistic is significant because it reflects the demand for higher-quality mobile app experiences. The more data a mobile app requires the less likely people are to use it. This means developers must be conscious of the amount of data their apps consume and make sure that their apps are both efficient and user-friendly.

20. In-app purchases will generate more revenue than paid-for apps

As the world of mobile app development continues to evolve and grow, so too do the mobile app statistics that we need to pay attention to. For example, according to Statista, in 2023 it’s predicted that in-app purchases will generate more revenue than paid-for apps. This is a significant shift in the mobile app landscape that developers need to be aware of.

In-app purchases are a great way for developers to monetize their apps. By offering users extra content or features within the app, developers can generate revenue from users who want access to these extras. This revenue stream can be especially beneficial for free-to-play apps, as in-app purchases can help drive revenue even when the initial download of the app is free.

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21. On average, about 32,000 new iOS apps are released in the Apple App Store every month.

The ever-growing demand for mobile apps is evident in the number of new iOS apps released each month. According to the latest statistics, an average of 32,000 new iOS apps were released in the Apple App Store in the past 12 months. 

This figure may seem staggering, but it reflects the increasing popularity of mobile apps. Consumers are becoming more and more accustomed to having access to information and services through mobile devices, so developers are responding by releasing new apps to meet this demand.

22. On average, about 70,000 new Android apps are released in the Google Play Store every month. 

It’s not just iOS apps that are seeing a surge in popularity – Android apps are also becoming increasingly popular, with an estimated 63% of all mobile app downloads taking place on the Google Play Store. And On average, about 70,000 new Android apps are released in the Google Play Store every month.

It’s clear that both the Apple App Store and Google Play Store have become major digital distribution platforms for mobile applications, and this trend is only likely to continue.

23. Augmented reality will become more popular

As technology continues to evolve, so do our experiences with mobile apps. Augmented reality (AR) is a major part of this evolution, and it is becoming more and more popular as a way to enhance user experiences on mobile apps. The combination of 3D digital information overlaid in the real world creates unique opportunities for app developers and users alike. 

According to Statista, the global augmented reality market size was estimated to be approximately 15.82 billion US dollars in 2019 and is projected to reach over 98 billion by 2023.

24. Mobile payments will become more popular

The use of mobile payments is on the rise and it’s predicted that this trend will continue to grow in the coming years. According to a recent report, mobile payment users are projected to reach 590 million in 2023, with total transaction value estimated to reach $3.6 trillion by then. This growth is being driven by the increased adoption of digital banking, easier integration of payment methods, and the rising demand for secure and convenient ways to make purchases.

25. Apps in the Apple App Store brought in nearly double the revenue of those in the Google Play Store.

According to a recent report, the Apple App Store continues to dominate the mobile app landscape when it comes to revenue. The Apple App Store brings in nearly double the revenue of those in the Google Play Store. 

The reason for this is Apple’s strong ecosystem, user base, and implementation of more stringent guidelines for app developers. This means that developers are more likely to get their apps approved for sale in the Apple App Store. Additionally, because Apple users tend to be more affluent than Android users, they are more willing to purchase apps and in-app purchases. 


As mobile technology continues to develop and expand, businesses and app developers need to stay ahead of the curve when it comes to understanding the mobile app landscape and using the tools to keep mobile app data safe. While these 25 statistics provide a good snapshot of the mobile app landscape in 2023, there are still many more trends to be aware of.

To stay competitive, app developers should continue to track mobile app usage, trends, and the overall industry. As the mobile industry changes, understanding how users interact with apps can help inform decisions and create better user experiences. With the right data and insight, companies can keep up with the latest trends and build successful mobile apps that provide value to their users.